Idle Light City is a casual idle game where you build and upgrade houses while small light bulbs make the city shine with bright colours. AdQuantum tried to use the approach of several GEOs instead of a single country. This type of targeting has allowed us to increase performance significantly.
AdQuantum chose this approach, because in cases of purchasing users in several countries at the same time, the machine learning algorithm receives more data for training. In the future, such data will provide a better campaign result.