Snapchat Ads
Success Cases- UA managers at AdQuantum regularly use Snapchat Ads.
- This source has become a reliable traffic provider for us, ranking 3rd among the rest.
- Additionally, Snapchat can show ads to an audience which is 30% unique and not present through Facebook.
- Snapchat has a high popularity in MEA countries, where the solvency of the audience is high.
- We made these success cases to share our experience with you.
Dragon ChampionsPurchase Optimisation
Dragon Champions is a free-to-play turn-based fantasy mobile RPG. AdQuantum started driving traffic for Dragon Champions in a profit share model in October 2019. We tried to compare the purchase optimisation vs Install optimisation via Snapchat Ads and got great results!
Goals
1Increase the amount of quality traffic
2Increase Revenue
Purchase opt. vs Install opt.
CPI
+157%
ROAS
+56%
LTV
+303%
Idle Light CityMulti GEO Effect
Idle Light City is a casual idle game where you build and upgrade houses while small light bulbs make the city shine with bright colours. AdQuantum tried to use the approach of several GEOs instead of a single country. This type of targeting has allowed us to increase performance significantly.
AdQuantum chose this approach, because in cases of purchasing users in several countries at the same time, the machine learning algorithm receives more data for training. In the future, such data will provide a better campaign result.
AdQuantum chose this approach, because in cases of purchasing users in several countries at the same time, the machine learning algorithm receives more data for training. In the future, such data will provide a better campaign result.
Goals
1Define most affective approach for geotargeting
2Increase Revenue
Multi GEO vs Separate country
CPI
+4%
ROAS
+20%
LTV
+25%
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