Unity Ads
Success Cases
  • UA managers at AdQuantum regularly use Unity Ads.
  • This source has become a reliable traffic provider for us, ranking 2nd-3rd among the rest.
  • We made these success cases to share our experience with you.
Dragon Champions
ROAS Optimisation
DDragon Champions is a free-to-play mobile turn-based fantasy RPG.

AdQuantum started driving traffic for Dragon Champions in a profit share model in October 2019. We tried to compare the ROAS optimisation vs Install optimisation via Unity Ads and got great results!
Goals
1Increase the amount of quality traffic
2Increase the ROAS
ROAS opt. vs Install opt.
CPI
+124.66%
CPA
+151.61%
LTV
+70.58%
Idle Evil Clicker
Retention optimisation
Idle Evil Clicker — is a typical clicker game. The player builds torture machines, hires demons, and collects souls.

AdQuantum has chosen a comparison strategy. This time we tried to investigate, what type of optimisation will perform better.
Ad Monetization Type:
+80%
rewarded
video
+20%
in-app
purchases
Goals
1Increase the amount of quality traffic
2Increase the retention rate
Retention opt. vs Install opt.
CPI
+125%
CPA
+87.45%
LTV
+180%
Idle Evil Clicker
Playable Ads Effect
Idle Light City is a casual idle game where you build and upgrade houses while small light bulbs make the city shine with bright colours. AdQuantum has chosen the strategy of interactive engaging ads. We generate dozens of ideas and realize them into playable ads. Unity Ads became our testplatform for that and we are completely happy about the results.
Ad Monetization Type:
+80%
rewarded
video
+20%
in-app
purchases
Goals
1Define most effective creative type for the product
2Increase creatives’ success rate
3Maximize creatives’ LTV
Playable ads vs Video
CTR
-23.28%
CR
+62.79%
IPM
+24.56%
LTV
+30.98%
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