WEB-TO-WEB USER ACQUISITION GUIDE 2024 FOR SUBSCRIPTION-BASED APPS

With the rollout of iOS 14.5+, app marketers started seeking effective ways to drive traffic. This led to the evolution of web-based strategies.

The web-to-web approach offers app marketers a broader range of possibilities. In this guide, we'll explore this strategy in detail and provide insights on making the most out of your web-based UA campaign. You'll also receive a set of benchmarks and a helpful checklist for newcomers to web-to-web campaigns.