A wide variety of clients come to performance marketing agencies. Some of them prepare accurately calculated metrics, clear expectations and a well-defined budget. Others have not yet determined their marketing goals. In the face of this uncertainty, they often confuse effective marketing with brand marketing. In this article AdQuantum’s experts analyse similarities and differences of both these marketing directions and explain why there is no need to choose between them.

Analysing mobile app marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. A set of issues arises in this context: how to receive quality data to analyse? How to make the analytics process as transparent as possible? How to properly measure campaign or app issues by metrics? We, the mobile performance marketers at AdQuantum, are ready to answer these questions.

Only during the first 3 months of cooperation, AdQuantum generated $4,500,000 in revenue for the Gold and Goblins mobile game developed by a Canadian studio Redcell Games. 

One more successful case study in our portfolio! Doorman Story: Hotel Tycoon is a casual time-management simulation game where your aim is to transform your business from a tiny roadside motel into a great luxury hotel.

AdQuantum started driving traffic for Love Sick in July 2019 with a limited budget. Nevertheless, together we have achieved astonishing results. Being a part of SWAG Masha's UA strategy AdQuantum started working with small volumes and improved our results, achieving 6x more paying users per month compared to January 2020 and generated 5 times more revenue.

AdQuantum started acquiring users for Radish in a commission-based model from November 2019, and has already achieved excellent results. Radish was ranked #1 in the book category on the US Google Play Store and #2 on the US App Store.

It has been 8 months since the beginning of the global pandemic and we can see that the conditions for attracting traffic have changed dramatically. In this article, AdQuantum’s Heads of User Acquisition and Sales have written from their perspective about peculiar properties of work on the mobile ad market under lockdown conditions.

Let’s start by framing a typical example: You have your app and you want to find a marketing agency. An agency that takes on all of your ideas and objectives for your app while letting you breathe freely and focus on other key areas. You start researching these company lists and… wow, there really are a lot of agencies with similar-looking approaches. What’s the deal here?