AdQuantum and SocialPeta introduce a global report on app marketing for H1 2022 — The state of mobile game and app markets

AdQuantum has teamed up with the ad intelligence platform SocialPeta to create a joint global report on app marketing for H1 2022 — The state of mobile game and app markets. This study reviews how the industry has changed and what marketing and product teams should expect in the future.

Here is a sneak peek at what you will learn from this report: 

• How the number of mobile advertisers worldwide has changed and why 
• Which ad campaign optimizations worked the best throughout H1 2022
• What the top-performing user acquisition strategies are for ad networks and paid social traffic sources

As a nice bonus, you get insights from the most prominent industry experts on the current state of mobile advertising, the main trends, and what to expect in the future. 

Dive into this study to get insights and adjust your product’s marketing strategy: https://www.adquantum.com/clientsandcases/adquantum-social-peta-report 

Keep reading

5 December 2022 AdQuantum has won the App Growth Award

We’re super excited to announce that AdQuantum has won the App Growth Award in the category of Paid Social App Campaign — Fitness app. We are beyond happy and honored to be recognized by App Promotion Summit!

Read more

27 May 2021 Performance vs brand mobile marketing: is it worth choosing?

A wide variety of clients come to performance marketing agencies. Some of them prepare accurately calculated metrics, clear expectations and a well-defined budget. Others have not yet determined their marketing goals. In the face of this uncertainty, they often confuse effective marketing with brand marketing. In this article AdQuantum’s experts analyse similarities and differences of both these marketing directions and explain why there is no need to choose between them.

Read more