AdQuantum contributed data to the Singular Q2 2026 Quarterly Trends Report - AdQuantum

Android got more expensive. iOS got cheaper. And globally, IPM fell 10.5%, meaning installs are costing more and converting less

Utilities exploded, with a 943% spike in ad spend. With an ATT opt-in rate of 0.3%. That last number isn't a typo. It points to where the market is heading and how AI-adjacent apps are rewriting UA playbooks.

We at AdQuantum contributed data to the Singular Q2 2026 Quarterly Trends Report. The full benchmarks cover CPI, IPM, channel spend, and vertical breakdowns, making media planning much less of a guessing game

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“A good ad creative” — what exactly does that look like? There is no set answer for this, it’s always different. After all, “good” is a very subjective definition. How to make sure that your understanding of good matches with your potential audience’s one? For example, you can do so with ad creative testing. In this article, experts from the performance marketing agency AdQuantum show you how to get ready for this testing (not to be confused with A/B testing), how to conduct it efficiently and use the testing results correctly.

7 July 2026 AdQuantum contributed data to the Singular Q2 2026 Quarterly Trends Report

Check out the Singular Q2 2026 Quarterly Trends Report to learn how to allocate your budget across channels over the next two quarters and leverage external benchmark data to make more accurate decisions