AdQuantum contributed data to the Singular Q3 2026 Quarterly Trends Repor

Ad spend bounced back in Q3 — but the picture looks very different across platforms.

Global ad spend grew 14.77% QoQ, while global CPI reached $1.25, up 8.47%. And the gap between iOS and Android keeps getting wider: iOS CPM jumped 21.36%, compared to just 7.84% on Android. 

At the same time, iOS impressions fell 5.40% even as spend increased, pointing to tighter inventory and rising competition. And while acquisition costs went up across most verticals, three actually became cheaper to acquire users in. 

We at AdQuantum contributed data and insights to the Singular Q3 2026 Quarterly Trends Report, alongside AVOW, Persona.ly and AppTweak.

The full report covers CPI, CPM, CTR, CVR, and IPM benchmarks across platforms, country tiers, and verticals — plus platform revenue splits, ATT opt-in rates, and the networks gaining the most ad spend.

Get your free copy: https://hubs.li/Q04x66D50  

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