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AdQuantum generated 200,000 new users for the OctaFX mobile app

14 July 2021

During the first 4 months of collaboration these users deposited a total of $1,500,000 into their accounts in OctaFX. 

OctaFХ helps Forex traders make the most profitable and efficient trading decisions. The app’s outreach makes it easier for people to access the market. OctaFX measures success by providing cost-effective trading conditions, along with a completely transparent service worldwide, regardless of how high our clients' expectations are.

Our goals were: 
 
Target specific geographic locations 
Increase the number of new depositing users
Produce hundreds of different creatives
 
For the first 2 months, AdQuantum had been pursuing the goal of finding a performing creative and an approach to media buying that would suit AQ and the client. During the 3rd month, AdQuantum’s experts identified profitable connections of audiences built on the most paying users and creatives. Therefore, on the 4th month the app got $1,500,000 deposited by users acquired by AdQuantum. 

Model of collaboration: commission (with KPIs: cost per payment and ROAS)
Traffic Source: Facebook
UA managers: 2 + team lead
Attribution window: 28-1
55+ new creative approaches implemented

Find out more about this case. Dive into the OctaFX case study.

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