We have exciting news – AdQuantum is hosting our very first business breakfast in Cyprus, Limassol on March 29th! Joining forces with industry experts from Snap Inc., Google, Adjust, INCYMO.AI, and AppQuantum, we're gathering to kick-start our day productively by exploring the trends in UA, creative strategy, and automation for 2024.
During the breakfast, we'll feature 6 speaker sessions:
Nadia Bogdanova, AdQuantum – 2024 UA and creatives Trends overview by AdQuantum
Katya Maevskaya, Snap Inc. – A look at 2024 through the lens of Snap
Google – Product updates and 2024 performance insights
Vitaly Gladkov, AppQuantum – Creative strategy for gaming. How to find your winning ads?
Leonid Eletskikh, Adjust – 2024 mobile trends & performance benchmarks
Anna Zdorenko, INCYMO.AI – Unlocking efficiency: Automated ad creatives generation and optimization
Let's network and connect with industry peers to exchange ideas and insights.
“A good ad creative” — what exactly does that look like? There is no set answer for this, it’s always different. After all, “good” is a very subjective definition. How to make sure that your understanding of good matches with your potential audience’s one? For example, you can do so with ad creative testing. In this article, experts from the performance marketing agency AdQuantum show you how to get ready for this testing (not to be confused with A/B testing), how to conduct it efficiently and use the testing results correctly.