Creative ads in 2025: What works and what doesn’t – Ivan Razmakhov interview

Our very own Creative Production Director, Ivan Razmakhov, recently spoke with Mobidictum about what’s driving real results in creatives for mobile games. From hooks and approaches to AI-powered production

In this interview, Ivan shares:

• The three-second rule and why capturing attention instantly is crucial
• His approach to building AIGC, cinematic, and playable formats that serve different goals
• Practical tips for designing playables that truly drive installs
• The creative formats and stylistic trends that are dominating across mobile genres
• How AI is reshaping the way we create, iterate, and scale ad content, and what to expect in the future
  
  Read the full interview on Mobidictum: https://shorturl.at/DRzlk

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26 June 2024 AdQuantum is co-hosting App Growth Baltics in Vilnius, Lithuania

This exclusive event is tailored for app and web industry leaders to explore the latest trends, network, and have fun! We’re excited to welcome app developers, marketers, growth hackers, and app industry professionals. Since the event is invite-only, make sure to grab your chance to save your spot!

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27 May 2021 Performance vs brand mobile marketing: is it worth choosing?

A wide variety of clients come to performance marketing agencies. Some of them prepare accurately calculated metrics, clear expectations and a well-defined budget. Others have not yet determined their marketing goals. In the face of this uncertainty, they often confuse effective marketing with brand marketing. In this article AdQuantum’s experts analyse similarities and differences of both these marketing directions and explain why there is no need to choose between them.

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