Creative ads in 2025: What works and what doesn’t – Ivan Razmakhov interview

Our very own Creative Production Director, Ivan Razmakhov, recently spoke with Mobidictum about what’s driving real results in creatives for mobile games. From hooks and approaches to AI-powered production

In this interview, Ivan shares:

• The three-second rule and why capturing attention instantly is crucial
• His approach to building AIGC, cinematic, and playable formats that serve different goals
• Practical tips for designing playables that truly drive installs
• The creative formats and stylistic trends that are dominating across mobile genres
• How AI is reshaping the way we create, iterate, and scale ad content, and what to expect in the future
  
  Read the full interview on Mobidictum: https://shorturl.at/DRzlk

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