< ALL POSTS

Creative ads in 2025: What works and what doesn’t – Ivan Razmakhov interview

28 May 2025

Our very own Creative Production Director, Ivan Razmakhov, recently spoke with Mobidictum about what’s driving real results in creatives for mobile games. From hooks and approaches to AI-powered production

In this interview, Ivan shares:

Want to get the latest from AdQuantum?
Subscribe to our newsletter:
By submitting this form, I confirm that I agree to the collection and processing of personal data by AdQuantum, as further described in the Privacy Policy.
Keep reading
This exclusive event is tailored for app and web industry leaders to explore the latest trends, network, and have fun! We’re excited to welcome app developers, marketers, growth hackers, and app industry professionals. Since the event is invite-only, make sure to grab your chance to save your spot!
A wide variety of clients come to performance marketing agencies. Some of them prepare accurately calculated metrics, clear expectations and a well-defined budget. Others have not yet determined their marketing goals. In the face of this uncertainty, they often confuse effective marketing with brand marketing. In this article AdQuantum’s experts analyse similarities and differences of both these marketing directions and explain why there is no need to choose between them.
AdQuantum web-site will use cookie-files and collect your personal data. By using our website, you agree with our Terms & Policies. Details Accept