< ALL POSTS

Mobile Ad Masterclass: How to select the best ad format for your game

15 April 2024

A successful ad campaign is important for spreading the word about your new game and enticing users to play. However, advertising is becoming an ever trickier space to navigate as standing out in the crowd becomes increasingly difficult. In addition, the associated costs mean that ads need to serve their purpose or result in a poor investment and a flop game.

In the new guest post on Pocketgamer.biz, AdQuantum Design’s creative production director, Ivan Razmakhov, shares details on creative ad strategies, explaining how to tailor ad formats to suit different game genres, how to appeal to specific player motivations and the influence that different monetization models can deliver.

Check out the article: https://www.pocketgamer.biz/feature/83652/mobile-ad-masterclass-how-to-select-the-best-ad-format-for-your-game/

Want to get the latest from AdQuantum?
Subscribe to our newsletter:
By submitting this form, I confirm that I agree to the collection and processing of personal data by AdQuantum, as further described in the Privacy Policy.
Keep reading
Analysing mobile app marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. A set of issues arises in this context: how to receive quality data to analyse? How to make the analytics process as transparent as possible? How to properly measure campaign or app issues by metrics? We, the mobile performance marketers at AdQuantum, are ready to answer these questions.
Meet our senior business development manager Valeriya at PGC in Helsinki, Finland next week, 27-28 September. Drop her a line to arrange a meeting to chat, discuss the mobile market and come up with amazing cooperation ideas!
AdQuantum web-site will use cookie-files and collect your personal data. By using our website, you agree with our Terms & Policies. Details Accept