Mobile Ad Masterclass: How to select the best ad format for your game

A successful ad campaign is important for spreading the word about your new game and enticing users to play. However, advertising is becoming an ever trickier space to navigate as standing out in the crowd becomes increasingly difficult. In addition, the associated costs mean that ads need to serve their purpose or result in a poor investment and a flop game.

In the new guest post on Pocketgamer.biz, AdQuantum Design’s creative production director, Ivan Razmakhov, shares details on creative ad strategies, explaining how to tailor ad formats to suit different game genres, how to appeal to specific player motivations and the influence that different monetization models can deliver.

Check out the article: https://www.pocketgamer.biz/feature/83652/mobile-ad-masterclass-how-to-select-the-best-ad-format-for-your-game/

Keep reading

4 July 2022 New case study: AdQuantum x Gravity Fit

During the first 6 months of collaboration, AdQuantum generated 20,000 trial subscriptions and 10,000 paying users on SKAN campaigns for the Gravity Fit app.

Read more

19 May 2025 AdQuantum has earned the Silver Winner title at the ECDMA Global Awards 2025

We’re thrilled to announce that AdQuantum has been shortlisted for the ECDMA Global Awards 2025

Read more