New case study: AdQuantum x myTarget

A wide variety of clients come to performance marketing agencies. Some of them prepare accurately calculated metrics, clear expectations and a well-defined budget. Others have not yet determined their marketing goals. In the face of this uncertainty, they often confuse effective marketing with brand marketing. In this article AdQuantum’s experts analyse similarities and differences of both these marketing directions and explain why there is no need to choose between them.

AdQuantum has teamed up with the ad intelligence platform SocialPeta to create a joint global report on app marketing for H1 2022 — The state of mobile game and app markets. This study reviews how the industry has changed and what marketing and product teams should expect in the future.