New case study: AdQuantum x myTarget

Already tomorrow, September 15th AppsFlyer hosts the MAMA Cyprus (Mobile Attribution & Marketing Analytics) conference by AppsFlyer in Limassol! Don’t miss out on the opportunity to listen to Konstantin KONSTANTINOV discussing ad creative analytics. Also, meet AdQuantum’s Business Development manager Nadia Bogdanova. Drop her a line to meet with her at the spot. Save your seat online or in person to get the most insightful information and obtain solid connections.

A wide variety of clients come to performance marketing agencies. Some of them prepare accurately calculated metrics, clear expectations and a well-defined budget. Others have not yet determined their marketing goals. In the face of this uncertainty, they often confuse effective marketing with brand marketing. In this article AdQuantum’s experts analyse similarities and differences of both these marketing directions and explain why there is no need to choose between them.