AdQuantum visited White Nights in Amsterdam - AdQuantum

At our cozy S32 booth, employees were pleased to see new potential customers and discuss new opportunities for cooperation. One of the pleasant news of the conference was the presence of a large number of children under 10 years old. A separate stand was organized for them, where the kids could play "children's games."

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A wide variety of clients come to performance marketing agencies. Some of them prepare accurately calculated metrics, clear expectations and a well-defined budget. Others have not yet determined their marketing goals. In the face of this uncertainty, they often confuse effective marketing with brand marketing. In this article AdQuantum’s experts analyse similarities and differences of both these marketing directions and explain why there is no need to choose between them.

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