Q5 guide for performance marketing 2025-2026

The Q5 is the favourite period for marketers due to low competition in the auction and high performance. But these days, Q5 gets trickier and trickier. Campaigns require clearer planning, stronger creatives, and a better understanding of platforms' algorithms.

In this guide, AdQuantum brings together key insights, the main challenges of the upcoming season, and the strategic steps needed to build a successful Q5 approach. It covers everything from traffic behavior across Meta, TikTok, and Google to practical ways to improve creative and media buying strategies.

Unlock meaningful growth this season with a focused Q5 playbook designed for performance marketing teams.