Dragon Champions
27,000 paying users from paid UA
AdQuantum generated 27,000 paying users for Dragon Champions game from October 2019 to April 2020
Background
900k+
Installs
147+
Countries
90k+
Purchases per month
$1M
Revenue in first29 days after release
Dragon Champions is a free-to-play mobile turn-based fantasy RPG developed by PlayQuantum and published by AppQuantum. AdQuantum has become the exclusive app marketing partner for Dragon Champions.
The soft-launch started on the 1st of August 2019 and was to last for 2 more months till the end of October. But after examing September KPIs AppQuantum determined not to postpone any longer and published the game worldwide.
The soft-launch started on the 1st of August 2019 and was to last for 2 more months till the end of October. But after examing September KPIs AppQuantum determined not to postpone any longer and published the game worldwide.
Goals
Target specific geographic locations
Increase the number of new users
Increase the number of paying users
Produce hundreds of different creatives
Strategy
AdQuantum started driving traffic for Dragon Champions with the profit share model in October 2019. First tests were run to discover the initial performance and define the best creatives.
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