Easy Ten
Trial subscriptions x9
Since launching with AdQuantum the language-learning app Easy Ten has boosted the number of trial subscriptions over 9x
We've been working with AdQuantum for more than a year. During this time AQ became our key partner. The partnership's success was in great part thanks to their great efficiency, professionalism and their personalized approach to each case.
— Dmitry Zaryuta, Founder & CEO Easy Ten
Easy Ten is a mobile app for learning foreign languages with 2.5 million users worldwide. The key markets currently are Russia and Brazil. The app can be used to learn 7 different languages: English, German, French, Spanish, Italian, Russian and Portuguese. Although it is simple at first glance it is packed with modern learning methods and memorizing techniques. The user must learn only 10 new words a day! It's as easy as that, the Easy Ten way!
Background
14k+
daily active users
6M+
downloads worldwide
#17 Education
on App Store
6M+
downloads worldwide
Easy Ten is a mobile app for learning foreign languages with 2.5 million users worldwide. The key markets currently are Russia and Brazil. The app can be used to learn 7 different languages: English, German, French, Spanish, Italian, Russian and Portuguese. Although it is simple at first glance it is packed with modern learning methods and memorizing techniques. The user must learn only 10 new words a day! It's as easy as that, the Easy Ten way!
Goals
Increase the number of trial users across several different GEOs.*
Once achieved an increased level of trial users, to increase the number of paying users.
*Easy Ten’s primary targets in November 2017 were: the United States, Brazil, Russia and Turkey with other countries across Europe and Latin America to follow in the future.
Strategy
Would you like
this case study as a PDF?
Fill the form below: