At first, we were unsure about working with agencies. We had built our in-house marketing team and wanted to gain knowledge inside the team and really didn’t like the idea of sharing this all with someone else. Also, to start the collaboration, we had to restructure a lot of processes. We had no experience in developing marketing predictions and calculating budgets and profits based on these predictions, so we had to make a lot of changes whilst at the same time trying to not hinder the tempo of production.
The result was undoubtedly worth it. Results are exceeding all expectations, and fears we had regarding collaboration with agencies have all dissipated. I think the main fear we were facing when collaborating with the agencies is that their designers and UA managers may have a different vision of your product. Of course, naturally, there have been discrepancies between our vision and the agency’s; we sometimes imagine things one way, and the agency has its internal processes and understanding of the situation.
In any case, all discrepancies have always been settled through proper communication. We understand each other and all have the same ultimate goal. We are more than satisfied with the results of our cooperation with the AdQuantum team. Oh, and one more thing, we have even added content from their creatives to our game!