SnapchatIn Snapchat, we targeted the largest GEOs: US, FR, DE and MENA region. We transferred the best Facebook ad creatives to Snapchat campaigns, but realised that those creatives did not provide high performance. Therefore, in Snapchat we switched to native live action creatives. This approach gave us the highest LTV.
TikTokFor TikTok, at the beginning, we also used the creatives made for Facebook. Those were motion videos that did not allow us to achieve the desired CPA. So, we switched to running ads with real people as well, which brought us a great outcome.
Apple Search AdsIn Apple Search Ads, we first used branded keywords. They showed excellent ROAS in almost all GEOs.
Ad creativesWe know how to correctly match the audience of the traffic source with the ad creative that would be catchy for them. This allows us to produce various performing ad creatives. For all the time, we have produced 1500+ of them.