ROAS 30d 160% on 6 ad sources
AdQuantum managed to keep the 30D ROAS above 160% for each of client`s projects, driving traffic from 6 different ad sources. Each game was sustained at this ROAS for at least 4 months.
1,600,000 installs
for 6 apps in 4 months
About client
5M+
User Base
60+
Countries
50k+
DAU
Goals
Target specific geographic locations
Keep the ROAS on high rates
Increase the number of paying users
Produce hundreds of different creatives
Strategy
AdQuantum started driving traffic for client`s projects with comission-based model in April 2019. First tests were run to discover the initial performance benchmarks and define the best performing creative approaches.
| 1. | We tested dozens of different approaches, and produced 600+ new creatives |
| 2. | We started with our standard creative approach in combination with our client's suggestions and requests. After a few tests, we soon discovered our best performing approaches for our target audience — short videos and attractive static pictures. |
| 3. | After determining our best performing creative approaches, we started optimising and driving large volumes of traffic in our target locations. |
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