|1.||We tested dozens of different approaches, and produced 350+ new creatives. Most of them were amazing 3D videos.|
|2.||After determining our best performing creative approaches, we started optimising and driving large volumes of traffic in our target locations.|
|3.||This experience allowed us to set up targeting more efficiently.|
|4.||In December 2020, AdQuantum proposed to apply a coefficient to bids based on ROAS results. The client tested this model with our agency for the US region. Helio Games was pleased with the results and adopted this model for all advertising partners.
The developers were worried about ROAS, but did not want to switch to the ROAS model. Using the model we proposed, Helio Games' partners became motivated to drive high-quality traffic, since with a high ROAS there is an opportunity to significantly increase the payout. And if a partner acquires low-quality traffic with low ROAS, the cost paid to the partner is reduced proportionally.