1,700,000 installs and 153,000 trial subscriptions in 9 months for Fitingo
1 September 2021
Fitingo is the cutting-edge fitness app that was developed based on real workout results of more than 20,000 people. Every Fitingo user gets their personal trainer conducting them on the way to a perfect body. The app’s target audience is mostly women between the ages of 25 and 45.
AdQuantum started acquiring users to Fitingo in August 2019 using the CPA model of collaboration. During 9 months of driving traffic, we have achieved significant results.
AdQuantum’s goals for the Fitingo UA campaign were to:
increase the number of new paying users
produce a number of new creatives
target specific GEOs
Apart from the great numbers of installs and trial subscriptions that AdQuantum generated for Fitingo, we also produced 1500+ new mobile ad creatives and got a conversion rate from install to trial subscription of 15%.
Analysing mobile app marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. A set of issues arises in this context: how to receive quality data to analyse? How to make the analytics process as transparent as possible? How to properly measure campaign or app issues by metrics? We, the mobile performance marketers at AdQuantum, are ready to answer these questions.
Already tomorrow, September 15th AppsFlyer hosts the MAMA Cyprus (Mobile Attribution & Marketing Analytics) conference by AppsFlyer in Limassol! Don’t miss out on the opportunity to listen to Konstantin KONSTANTINOV discussing ad creative analytics. Also, meet AdQuantum’s Business Development manager Nadia Bogdanova. Drop her a line to meet with her at the spot.
Save your seat online or in person to get the most insightful information and obtain solid connections.