“A good ad creative” — what exactly does that look like? There is no set answer for this, it’s always different. After all, “good” is a very subjective definition. How to make sure that your understanding of good matches with your potential audience’s one? For example, you can do so with ad creative testing. In this article, experts from the performance marketing agency AdQuantum show you how to get ready for this testing (not to be confused with A/B testing), how to conduct it efficiently and use the testing results correctly.