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AdQuantum Launches Investment Fund to Back and Scale Mobile Products
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Performance marketing company AdQuantum has partnered with Union Apps, a mobile app publisher specializing in subscription-based products, to launch an investment fund for high-potential mobile businesses.
The AdQuantum × Union Apps fund combines capital with hands-on expertise in user acquisition, creative production, product development, analytics, and monetization. It will focus primarily on mobile-first businesses across Health & Fitness, Finance, Education, and Productivity, from early-stage ventures to established subscription products.
The fund brings together two complementary sides of building and scaling mobile businesses.
AdQuantum contributes more than a decade of experience in performance marketing, user acquisition, and creative production. Union Apps brings hands-on experience in publishing and scaling subscription-based mobile products, supporting developers with funding as well as product and marketing analytics and monetization.
Rather than acting as a traditional financial investor, the fund will work directly with portfolio companies, combining investment with hands-on operational support to help founders build and scale their products.
Igor Zavaruev, Founder of AdQuantum, said:
“For years, we’ve been on the growth side of mobile businesses, helping teams figure out how to acquire users, improve economics, test new channels, and scale. At some point, we realized that for the right products, it makes sense to go one step further and become a partner in the business itself.
There are many founders with strong products who don’t just need another investor. They need the infrastructure and expertise to turn investment into growth. That’s where we believe we can bring something different.
We’re looking for ambitious teams building products with the potential to become part of millions of people’s everyday lives. Our goal is to identify these businesses early and build long-term partnerships with founders who share our ambition to create category-leading products.”
The fund will work with companies through two main models.
For existing mobile businesses, the fund can provide growth capital and operational support to accelerate acquisition and expansion. It typically looks for products with at least six months of consistent revenue history, generally above $15,000 per month, as well as a working or planned web-to-app funnel.
For co-founding partnerships, the fund is looking for founders and teams building mobile products across the Health & Fitness, Finance, Education, and Productivity verticals. As an active partner, it can provide capital and hands-on support across product development, launch, user acquisition, and further growth.
The fund is particularly interested in subscription-based products with strong engagement and retention and teams willing to continuously test and iterate based on performance data.
About AdQuantum
AdQuantum is a performance marketing partner for mobile apps and web businesses. Since 2015, the company has helped products acquire paying users, scale globally, and build sustainable growth through data-driven user acquisition and creative expertise.
AdQuantum combines media buying, in-house creative production, measurement, and strategic consulting and works with businesses across Health & Fitness, Gaming, Finance, E-commerce, Travel, Utilities, and subscription apps.
About Union Apps
Union Apps is a mobile app publisher specializing in subscription-based non-gaming products. The company partners with app developers to help turn promising products into sustainable, scalable businesses, combining publishing experience with technology and operational support.
More information about the fund and applications for investment are available at adquantum.fund.
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